Why you should hire a copywriter?

You think you can write all the brochures, websites and company profiles yourself? You believe your slogans (which by the way all are same, centred on ‘quality’ and ‘trust’) are one of a kind and asking a copywriter will only cost you and nothing else. Well think again.

Hiring a copywriter can prove a huge investment in the short and long term. Here’s why:

1.You don’t have time.

Copywriting needs extensive research and reading. You are not doing copywriting right if you don’t have 12 pages at least open in your browser at the same time. A copywriter can save you time and provide greater quality.

2. A fresh perspective.

An owner or top management has been around in the company for so long that they lack external perception about their business.

A copywriter may provide an insight on how the external people view and perceive about your company, which may benefit you in many ways.

3. SEO is more complex than you think.

Gone are the days when just using keywords would boost your website search results. Now you have to write the content strategically in order to make sure Google reads it like a human. A copywriter keeps tabs on latest IT trends and developments in SEO.

4. 3 lines > 3 paragraphs.

Copywriter has the expertise to say more in fewer words, he is trained in this. People now don’t like reading much, that’s why less but bold words have larger impact now than pages over pages of content.

5. Complementing the design.

You spend a lot of resources on making sure the design is perfect but design will be incomplete for your business without good compelling and convincing words. Copywriter is trained to work with designers and help them in placement of words for maximum impact.

6. Good copywriting is not expensive.

Luckily, many copywriters are available now to work as freelance copywriter and content writer with best rates. It benefits both parties and work can be done on project basis.

Although it’s your message and your business. But God has given everyone some speciality. New research says that you should not do multi-tasking and stay focused on developing your skills. If you are good at something else, then leave the copywriting to expert copywriter and wait for exceptional results.